Government E-Service
...Fine tuning English Nature's Plans
The Client’s Brief:
As part of the government’s commitment to e-services, English Nature is transferring some of its statutory wildlife licensing procedures from paper to the internet. They wanted help from someone with a strategic understanding of internet service delivery and experience in market research (and who was interested in environmental issues) to evaluate how applicants would make use of the new service.
Our Solution:
We designed a questionnaire, tailored to English Nature's licensing department system and processes. We then undertook in-depth interviews on current practice and the proposed future arrangements with a representative sample of service users. The result was some important adjustments to plans and designs, and some useful ideas and feedback from users.