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Database + Internet Developers

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Results for Clients

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Client Saves £1000s

...Using Database/Internet Integration

The Client’s Brief:

A publisher client updated his classified database of companies by posting questionnaires world-wide. This had a response rate of about 15% annually.

Our Solution:

We suggested that an internet-based system would greatly reduce his costs and as a result:

  • Response rate rose to over 60%;
  • Data quality more than doubled (judged by the number of classifications per company);
  • Costs of printing and mailing were completely eliminated;
  • Editorial processing costs fell by 50%.

And the Savings Continue

The internet-based system was such a success that we are now using it for all our client’s other directory databases.

Call us on 01363 82923 or contact us now.
28th February 2008