E-Commerce
Most book publishers have found the web to be an ideal place for retail sales, particularly if their titles are specialised.
Key issues concern system efficiencies, as the best known web bookshop Amazon found in its early years. However pretty your web pages are, you are not going to have a profitable operation without robust and reliable integration with your fulfilment, customer service and accounting systems.
Critical to the success of any online shop is having a representative sample of the content indexed by search engines and getting a meaningful description or extract before potential customers. To achieve this involves an integrated approach to web site development: relevant content appropriately marked-up has a much greater influence on the long-term visibility of sites than does meta-tag tweaking or other "tricks of the trade". We have developed integrated approaches with clients to achieve long-term success and positve return on investment.
See how a client recouped on their e-commerce investment