Market Research and Consulting

We can gather commercial and customer intelligence for your business strategists, managers and system designers through market research and consulting services.

We help you to:

• Minimise the risk in launching or relaunching any e-service, web business process or web site; we ask the right questions of target users before the design and build is complete;
• Test the usability of forms and procedures in interactive web applications at prototype stage;
• Evaluate the accessibility of your site and make recommendations for compliance with Disability Discrimination legislation;
• Assess the cost benefit of your web service projects;
• Gauge customer satisfaction and find out who uses your site and why, and whether they come back;
• Improve web customer service by pinpointing key web site changes: we look at the clarity of your navigation, whether key tasks can be completed easily, how little used site areas can be more attractive etc., etc.;
• Learn from your competitors by reviewing their web sites and marketing angle;
• Evaluate your site's performance vis-à-vis your stated marketing and business objectives.

We have a competitive advantage over research rivals: it is rare to find skills in survey design and market research alongside an in-depth understanding of e-services and internet applications.

Our research and consultancy services take the form of:

• Designing questionnaires and surveys;
• Conducting in-depth interviews with users and intended users of services and sites;
• Providing reports and analysis of findings for presentation at board level;
• Making strategy recommendations;
• Full web site analysis – from data mining standard web logs to building customised monitoring reporting tools.

Find out more about our web marketing services which include
e mail promotions and visitor tracking systems.